News

Guthy-Renker Corp., the DRTV marketing company based in Palm Desert, CA, plans a major move into the hard…

Sales of homeopathic, herbal and natural remedies via direct-response television could blossom this year, as both manufacturers and…

Tactica International Inc., New York, a marketer of products through DRTV campaigns, formed a new company, Igia Direct,…

HSN Direct, the infomercial marketing firm affiliated with the Home Shopping Network in St. Petersburg, FL, is struggling…

One area of recent speculation among marketers of videotapes is whether the DRTV campaign for the “Jerry Springer…

With readership down and advertising revenues up throughout much of the newspaper industry, some of the country's biggest…

K-Tel International Inc., Los Angeles, acquired the major media assets and some assumed debt of Regal Shop International,…

Thane International Inc., a DRTV marketing company in LaQuinta, CA, began renting its list of buyers of the…

A new infomercial campaign for National Finance Corp., a mortgage bank in Albany, NY, is trying to explain…

WASHINGTON – While the trade association NIMA was originally formed to address the special needs of the infomercial…