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Cooperation, Feedback Key to Success
Two opposite but equally strong trends are occurring in the hi-tech marketplace: * The collapse or “disintermediation” of…
CENSUS 2000 Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche?s resignation last…
Worldata Buys Back WebConnect From CMP Media
List-management and database marketing firm Worldata announced Jan. 12 that it bought back publisher CMP Media’s 50-percent interest…
California Considers Spam Ban; Will More States Follow?
In what some see as the beginning of a waterfall, California state Assemblyman Gary Miller introduced a bill…
Mailer’s Software Debuts List Enhancement Service
Mailer’s Software, San Clemente, CA, has introduced a service providing 12 types of list enhancement for bulk mailers…
Postal Delivery a Mixed Bag Over Holidays
While the U.S. Postal Service says it improved service over the holidays, Standard A mailers report mixed results.…
Advantages Seen in National Media, ValueVision Merger
What happens when an unprofitable infomercial marketing company merges with a TV shopping company with a history of…
USPS Institutes Shipper Paid Forwarding Service
Many mailers may save on the cost of forwarding parcels thanks to a system introduced last week by…
Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard
Although Vogue wielded the same direct mail piece to woo potential subscribers for seven years straight, the Condé…
AOL Files Suit Against 3 More Spam Companies
America Online has sued three junk e-mail firms in its continuing battle against unsolicited bulk e-mail. The suit,…