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Vendors Developing Shared Databases of Mail Fraudsters
In the battle against mail fraud, several vendors are developing databases that would allow mailers to share questionable…
Being in Direct Marketing Is No Reason to Apologize
I was part of the British contingent that came to the John Caples International Awards in New York…
Hanover Direct Reports First Profit Since 1994
Hanover Direct, Weehawken, NJ, last week reported its first profitable quarter since 1994, posting a net income of…
DM Salaries Jump Dramatically in '97
Salaries for direct marketing professionals in 1997 showed the most dramatic one-year increase in almost 25 years, according…
Canada Marches Forward on Privacy Issue
In January, the Canadian government released a privacy report that takes a step toward fulfilling a 1996 promise…
Firm Debuts Software That Blocks Banner Ads
Solid Oak Software Inc. recently unveiled filtering software that could cause concern among Internet advertisers. According to the…
Fredrick in Mexico, Plans Brazil Test this Fall
FLEETWOOD, PA – Paul Fredrick Menstyle has begun to mail a Spanish language catalog featuring upscale men’s shirts…
Insights Unlimited Manages Direct Marketing
With a few states scheduled to begin energy deregulation this year and legislation orders pending in several others,…
Gateway 2000 shows new Asian hustle
SAN FRANCISCO – Gateway 2000 is playing catch-up ball with direct sales PC leader Dell in South Asia.…
Portes Energy Services Acts as Reseller
Natural gas and electricity provider Energis Resources, Edison, NJ, is tapping into the resources of a third-party provider…