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English or Spanish? Publishers Debate Best Pitch
NEW YORK – The best way to attract new magazine subscribers in Latin America is to send out…
Japanese Consumer Shift Favors US Catalogers
SAN FRANCISCO – The shift in Japanese consumer attitudes towards choice, convenience, quality and price is permanent and…
Bigfoot Declares Victory in Spam Suit; Impact Debated
While free e-mail company Bigfoot Partners LC was victorious in last week's settlement with spam king Sanford Wallace,…
USPS Promotes Electronic Kiosk Program in Japan, China
TOKYO – In January USPS and Sanyo Corporation completed a six month market test of electronic kiosks that…
Fredrick in Mexico, Plans Brazil Test this Fall
FLEETWOOD, PA – Paul Fredrick Menstyle has begun to mail a Spanish language catalog featuring upscale men’s shirts…
Insights Unlimited Manages Direct Marketing
With a few states scheduled to begin energy deregulation this year and legislation orders pending in several others,…
Gateway 2000 shows new Asian hustle
SAN FRANCISCO – Gateway 2000 is playing catch-up ball with direct sales PC leader Dell in South Asia.…
Portes Energy Services Acts as Reseller
Natural gas and electricity provider Energis Resources, Edison, NJ, is tapping into the resources of a third-party provider…
Non-Profit Rolls Out German Test After Small Global Mailing
VIENNA, VA – The National Wildlife Federation plans to drop 25,000 catalogs in Germany this fall after mailing…
Call Center Consolidation in France Gathers Steam
PARIS – Almost 150 call centers and telemarketing agencies are listed in the 1998 edition of the French…