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“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…

Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…

Web-Site Card Deck Set for Third Drop Offline Media Inc., New York, announced it is set for a…

The overwhelming success of the Adams Golf “Tight Lies” infomercial last year has golf retailers rethinking their marketing…

To combat the Internet’s generally low lead-conversion rate, online magazine retailer Electronic Newsstand, Washington, DC, has launched banner…

While a range of companies have used catalogs to present their products and services to targeted audiences, none…

It was quite a ride for direct marketing stocks in 1997, as was the case all year. The…

Two opposite but equally strong trends are occurring in the hi-tech marketplace: * The collapse or “disintermediation” of…

Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche?s resignation last…

List-management and database marketing firm Worldata announced Jan. 12 that it bought back publisher CMP Media’s 50-percent interest…