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Nationwide Boost Direct Response
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a…
Metromail Continues With Business as Usual, Faber Sees No Additional Burden as He Takes Over For He
Metromail chairman Barton Faber foresees no problems in assuming the roles of president and CEO in the wake…
Company Taps Into $600B Market Touting End-of-Millennium Solution
Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…
Marketers Reach Consumers at Life’s Big Events, Ads Target Couples Planning Their Weddings
While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…
Publishers May Feel Heat Over Wording of Soft Offer
“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…
Firms Grab Up Revenue-Sharing Ventures
Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…
Bits and Bytes
Web-Site Card Deck Set for Third Drop Offline Media Inc., New York, announced it is set for a…
Infomercial Drives Golf Industry to Repeat Its Success
The overwhelming success of the Adams Golf “Tight Lies” infomercial last year has golf retailers rethinking their marketing…
Online Campaign’s Aim Is Payers; Electronic Newsstand Concentrates on Getting Credit Card Numbers
To combat the Internet’s generally low lead-conversion rate, online magazine retailer Electronic Newsstand, Washington, DC, has launched banner…
These Catalogs Fit the Bill, Companies Tout What Sperm Donors Offer
While a range of companies have used catalogs to present their products and services to targeted audiences, none…