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The music industry's two biggest mail-order players are looking to spin new life into their businesses after posting…

CHICAGO — Hyatt International Corp. is aiming to heighten awareness of customer needs by adopting a company mission…

InfoBase, Acxiom's multisourced consumer database, is now available as a list. Although print ads have been running for…

In assisting Chicago's Field Museum of Natural History with its new member-acquisition program, direct marketing agency Kobs Gregory…

iMarket Inc., Waltham, MA, has entered into a strategic alliance with Goldmine Software Corp., Pacific Palisades, CA, to…

With its Internet presence, grass-roots marketing force and twentysomething management team, Guppy 22 hopes to make a splash…

A sure sign that e-commerce is maturing was the recent announcement that Michael Parker had left his post…

There's a way to test the creative approach for No. 10 envelope direct mail packages, even without a…

Consumer concerns about sending personal data over the Internet remain a key barrier to e-commerce, but fewer consumers…

Over the last several decades, businesses have watched the power to make buying decisions shift from manufacturers to…