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Lands' End Holiday Sales Jump 14 Percent
Lands' End Inc., Dodgeville, WI, reported Jan. 13 that its holiday sales rose 14 percent, to $380 million,…
AlphaGraphics Debuts National Campaign
AlphaGraphics Inc., Tucson, AZ, launched its first nationwide advertising campaign Jan. 12, which include a direct mail program…
Worldata Buys Back WebConnect From CMP
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís…
New Software Offers Store-Specific Customer Data
The U.S. division of ACNielsen Corp., a market research firm in Schaumburg, IL, and Spectra Marketing, a Chicago-based…
California Considers Spam Ban; Will More States Follow?
In what some see as the beginning of a waterfall, California state Assemblyman Gary Miller introduced a bill…
Mailer’s Software Debuts List Enhancement Service
Mailer’s Software, San Clemente, CA, has introduced a service providing 12 types of list enhancement for bulk mailers…
Postal Delivery a Mixed Bag Over Holidays
While the U.S. Postal Service says it improved service over the holidays, Standard A mailers report mixed results.…
Advantages Seen in National Media, ValueVision Merger
What happens when an unprofitable infomercial marketing company merges with a TV shopping company with a history of…
USPS Institutes Shipper Paid Forwarding Service
Many mailers may save on the cost of forwarding parcels thanks to a system introduced last week by…
Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard
Although Vogue wielded the same direct mail piece to woo potential subscribers for seven years straight, the Condé…