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Yoyodyne Announces Promotions Partners
Internet direct marketing company Yoyodyne (www.yoyobiz.com) announced partnerships with Sprint ís Internet service provider Sprint Internet Passport; Internet…
Lands' End Holiday Sales Jump 14 Percent
Lands' End Inc., Dodgeville, WI, reported Jan. 13 that its holiday sales rose 14 percent, to $380 million,…
Acxiom Reports Record Revenue, Earnings in 3Q
Acxiom Corp., Conway, AK, announced Jan. 13 that the company had record revenue and earnings for the third…
New Software Offers Store-Specific Customer Data
The U.S. division of ACNielsen Corp., a market research firm in Schaumburg, IL, and Spectra Marketing, a Chicago-based…
AlphaGraphics Debuts National Campaign
AlphaGraphics Inc., Tucson, AZ, launched its first nationwide advertising campaign Jan. 12, which include a direct mail program…
Worldata Buys Back WebConnect From CMP
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís…
DM Stocks Increase 15.4 Percent in ’97
It was quite a ride for direct marketing stocks in 1997, as was the case all year. The…
Cooperation, Feedback Key to Success
Two opposite but equally strong trends are occurring in the hi-tech marketplace: * The collapse or “disintermediation” of…
CENSUS 2000 Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche?s resignation last…
Worldata Buys Back WebConnect From CMP Media
List-management and database marketing firm Worldata announced Jan. 12 that it bought back publisher CMP Media’s 50-percent interest…