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USPS Institutes Shipper Paid Forwarding Service
Many mailers may save on the cost of forwarding parcels thanks to a system introduced last week by…
Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard
Although Vogue wielded the same direct mail piece to woo potential subscribers for seven years straight, the Condé…
AOL Files Suit Against 3 More Spam Companies
America Online has sued three junk e-mail firms in its continuing battle against unsolicited bulk e-mail. The suit,…
Nationwide Boost Direct Response
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a…
Metromail Continues With Business as Usual, Faber Sees No Additional Burden as He Takes Over For He
Metromail chairman Barton Faber foresees no problems in assuming the roles of president and CEO in the wake…
Company Taps Into $600B Market Touting End-of-Millennium Solution
Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…
Marketers Reach Consumers at Life’s Big Events, Ads Target Couples Planning Their Weddings
While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…
Publishers May Feel Heat Over Wording of Soft Offer
“Free issue” solicitations, widely used by magazines to reel in potential subscribers, are coming under fire as individuals…
Firms Grab Up Revenue-Sharing Ventures
Revenue-sharing is the hottest trend in online commerce right now. Web pioneers like Amazon Books and CDNow are…
Bits and Bytes
Web-Site Card Deck Set for Third Drop Offline Media Inc., New York, announced it is set for a…