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Postal Delivery a Mixed Bag Over Holidays
While the U.S. Postal Service says it improved service over the holidays, Standard A mailers report mixed results.…
Advantages Seen in National Media, ValueVision Merger
What happens when an unprofitable infomercial marketing company merges with a TV shopping company with a history of…
USPS Institutes Shipper Paid Forwarding Service
Many mailers may save on the cost of forwarding parcels thanks to a system introduced last week by…
Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard
Although Vogue wielded the same direct mail piece to woo potential subscribers for seven years straight, the Condé…
AOL Files Suit Against 3 More Spam Companies
America Online has sued three junk e-mail firms in its continuing battle against unsolicited bulk e-mail. The suit,…
Nationwide Boost Direct Response
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a…
Metromail Continues With Business as Usual, Faber Sees No Additional Burden as He Takes Over For He
Metromail chairman Barton Faber foresees no problems in assuming the roles of president and CEO in the wake…
Company Taps Into $600B Market Touting End-of-Millennium Solution
Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…
Marketers Reach Consumers at Life’s Big Events, Ads Target Couples Planning Their Weddings
While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…
QVC Completes First Year in Germany, Expects to Break Even in 1999
DUESSELDORF, Germany — QVC racked up sales of 20 million German marks ($11.1 million) from 100,000 customers in…