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Acxiom Reports Record Revenue, Earnings in 3Q
Acxiom Corp., Conway, AK, announced Jan. 13 that the company had record revenue and earnings for the third…
AlphaGraphics Debuts National Campaign
AlphaGraphics Inc., Tucson, AZ, launched its first nationwide advertising campaign Jan. 12, which include a direct mail program…
Worldata Buys Back WebConnect From CMP
List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís…
New Software Offers Store-Specific Customer Data
The U.S. division of ACNielsen Corp., a market research firm in Schaumburg, IL, and Spectra Marketing, a Chicago-based…
USPS Institutes Shipper Paid Forwarding Service
Many mailers may save on the cost of forwarding parcels thanks to a system introduced last week by…
Vogue Turns to New Direct Mail Piece, More Romantic Look with Sheer Envelope Becomes the Standard
Although Vogue wielded the same direct mail piece to woo potential subscribers for seven years straight, the Condé…
AOL Files Suit Against 3 More Spam Companies
America Online has sued three junk e-mail firms in its continuing battle against unsolicited bulk e-mail. The suit,…
Nationwide Boost Direct Response
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a…
Metromail Continues With Business as Usual, Faber Sees No Additional Burden as He Takes Over For He
Metromail chairman Barton Faber foresees no problems in assuming the roles of president and CEO in the wake…
Company Taps Into $600B Market Touting End-of-Millennium Solution
Capitalizing on corporate America’s fear that the year 2000 will deal a body blow to its computer systems,…