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Marketers Reach Consumers at Life’s Big Events, Ads Target Couples Planning Their Weddings
While tackling the assignment of developing a business plan at the University of Michigan’s business school in 1991,…
QVC Completes First Year in Germany, Expects to Break Even in 1999
DUESSELDORF, Germany — QVC racked up sales of 20 million German marks ($11.1 million) from 100,000 customers in…
AMA's Seminar Business Booming In Mexico,Return to Profitability After Recession
MEXICO CITY — The American Management Association dropped 2.4 million brochures to the top 20 cities in Mexico…
American Express Buys Smart Card Technology from Belgian Firm
BRUSSELS/NEW YORK — American Express has bought a global license to use a Belgian company’s chip technology in…
Japanese DM Fears More Failures After Forbell Collapse,But Sees Bright Lights
TOKYO — Japanese direct marketers are waiting for the other shoe to drop following the bankruptcy last month…