Browsing Category
News
52538 posts
Online Christmas Sales Prove a Bust in Europe
PARIS – European shoppers remain leery of buying online, according to a recent survey of e-commerce last Christmas.…
STS Systems Ramps Up for Bergdorf's
STS Systems, Montreal, a developer and supplier of integrated retail database systems, has announced that New York retailer…
McNutt Trade Mission to Europe
DALLAS, TX – Bill McNutt will take his ninth US direct marketing trade mission to Europe March 15-20,…
Fingerhut in Second UK Test
MINNETONKA, MN. – After a successful test drop of 80,000 catalogs and multi-mailers in the UK last fall,…
Acxiom Tailors UK Call Center for Australian Tourism
LONDON – The Australian Tourist Commission (ATC)has outsourced a pan-European call center to Acxiom's telemarketing operation in the…
Canadain Postal Union Promises Fight Against Imposed Strike Settlement, targets CDMA for Attack
TORONTO – US direct marketers doing business in Canada should be ready for continued postal disruption despite the…
United Airlines Adds Fare Information
United Airlines, Chicago, has added a new feature to its Web site, www.ual.com, called United Airlines E-Fares, which…
Dell Germany Readies Second Year Internet Sales Push
FRANKFURT – Dell Germany is launching a determined drive to bring more of its installed base – and…
Poppe Tyson Executive Joins OgilvyOne
Former Poppe Tyson executive George Pace has signed on as associate director of interactive services for direct marketing…
Sweepstakes So Successful, Coldwell to Do Another
The first-ever national sweepstakes promotion run by a real estate company has generated response rates of 24 percent…