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Custom Goals in Google Analytics Save Discovery Campaigns
Effective and relatively simple to orchestrate, advertisers embraced Google’s Discovery campaigns since their introduction in 2018 to drive…
Big Data in Digital Marketing: An Excellent Partnership
With the rise of digital marketing, big data proves to be very beneficial to businesses in so many…
4 Reasons Why Social Media is Essential for Demand Generation
At its core, demand generation is about developing and capturing the interest of target audiences. It is also…
Learning About Your Clients Is Key to a Successful Relationship
In business, your clients are everything. They’re the reason your product or service exists and thrives. They’re the…
CHRO Issues – The Challenges and the Changes
The CHRO issues of developing and mid-sized companies are the challenges of meeting big-company standards with small-company resources.…
The Thursday Stack: Retail’s Big Show
I calculate that each attendee at NRF 2019 at the Javits Center in New York had about 45…
The Marketing Hall of Femme: In Their Words
We caught up with a few of our 2017 Marketing Hall of Femme honorees at this year’s event…
How to Build Your Personal Brand [Video]
Professional advancement was a big topic at DMN’s own Marketing Hall of Femme event in New York last…
Marketing Hall of Femme 2017 Event in Pictures
DMN hosted its annual Marketing Hall of Femme event on April 26 in New York. The day consisted…
DMN’s 2017 Marketing Hall of Femme
Step aside, Mad Men. The 15 women in DMN’s 2017 Marketing Hall of Femme class are at the…