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Retail
121 posts
This Company Doesn’t Collect Data. Here’s Why.
If you ask any marketer to list the one essential thing they need to do their job, the…
The Metrics That Really Matter in E-Commerce Marketing
Today’s e-commerce marketers spend significant time and money attracting users to their sites and, ideally, converting those visitors…
It’s Better to Give Than to Receipt
I generally don’t keep paper receipts, and when I do, it’s usually by mistake. Getting undressed at the…
Bezos: Mad Genius or Budding Bond Villain?
Along with millions of others, no doubt, I fell victim to the countless 60 Minutes ads that ran…
Honest, Abe’s is on to Something
In the nineties, when my kids were young, I moved the family to an old farm town in…
In Search of Marketing’s Digital Lingua Franca
Marc Ostrofsky, the author of the book, Get Rich ClicK, has done well in the website business. He…
Lenovo Aims for the High-Income “Prosumer”
What does it take to survive in the ultra-competitive space of personal computing? A few years ago it…
Can Social Gifting Popularize Social Commerce?
Remember that frenzy over “Social commerce”—the hope that online merchants might be able to use sites like Facebook…
Blending traditional with social media: A holistic approach
Social media has evolved past marketing novelty and is now a mainstay in consumer branding strategies. While this…
Wanted: an established Web presence for a floundering SMB
Tackling Cyber-Monday can seem like a big feat for small businesses. But with a social, speedy Web presence,…
