Browsing Category
Retail
121 posts
Market development funds: Innovated
Companies teaming up for mutually funded and mutually beneficial marketing campaigns isn’t a new trend—it’s the whole idea…
Find the right bra—or bust
Not to state the obvious, but a woman’s breasts are on her chest. Front and center. They’re right…
What marketers can learn from J.K. Rowling
All hail the marketing genius that is J.K. Rowling. She continues to bring in funds in innovative ways,…
The customer is king
One mantra throughout much of the SuiteWorld 2012 conference in San Francisco — its e-commerce track at least…
My, f-commerce, what big teeth you have
One of my best friends loves dinosaurs. Like, really loves dinosaurs. One year for her birthday, we even…
In-store only retail isn’t a cute look anymore
Dear H&M, I love you. I really do. From your inexpensive hipster-esque flats to your cotton dresses that…
Retail sales increase, markets fall apart
America might just dig itself out of that recession after all. Maybe. According to the National Retail Federation…
Five companies to watch in 2012
Last week, my colleague Melissa Hoffmann reminisced on the biggest fails of 2011. Today I’d like to use…
Verizon, History Channel latest to tap TV-commerce
You know all those times you’ve said, “Man, I wish the History Channel could sell me a bike?”…
Gilt CMO discusses strategy of full-priced men’s site
Our May issue is out, which features my profile of Gilt Groupe CMO David Zucker. He’s a pretty…