More brands should consider @Snapchat as a marketing platform for millennial…before it is too late. #markmywords
— Serena Y Li (@Serena_y_li) July 17, 2014
Lo’ and behold, The Wall Street Journal reported Tuesday that popular messaging app Snapchat has been courting advertisers and media companies for weeks, with the aim of launching a new service that will deliver ads and other content to Snapchat’s 27 million users. The Web has been a storm of conversation and speculation since.
The service, called Snapchat Discovery, will launch in November and aims to serve users ads, news, TV clips, and other content, according to The Wall Street Journal.
People have taken to Twitter to share the rumored news, celebrate it, speculate it, or express concern.
Snapchat to incorporate ads and news soon. A growing social network for a young audience! >> http://t.co/9DagwTAs2L
— Mitchell Wills (@MitchWills7) August 20, 2014
Smart move, @Snapchat! -> “Snapchat May Start Selling You Items, Information” http://t.co/4I4ZJLLnmt
— Megan Emily Ackerman (@MissMeganEmily) August 20, 2014
Time to market to those teens! #snapchat to get #ads! http://t.co/IDxZG5s4dn #SocialMediaMarketing #advertising
— Alexandra Franco (@Alex_K_Franco) August 20, 2014
HA. Knew they would introduce a way to make money. “Snapchat: brands to share videos, news and ads” http://t.co/ZNgEKCh1di @thenextweb
— treshea wade (@TresheaWade) August 20, 2014
Though some level of excitement clearly exists, many seem perturbed by the prospect of ads on the disappearing message platform.
More details on Snapchat ads. It just doesn’t make sense, given how the platform operates & what it’s used for. http://t.co/xrXoEAAgI7
— Kevin DeShazo (@KevinDeShazo) August 20, 2014
Ads on snapchat?#worsethan100secondstories
— Ahjay Stivland (@AStivvy) August 20, 2014
Snapchat’s solution (how to make money) “is the most unoriginal imaginable: Advertising”. This guy doesn’t like ads: http://t.co/yZSyBhH6gL
— Jon Curnow (@curns) August 20, 2014
Snapchat to offer “ads, TV and movie clips and news articles”. I thought we had seen the beginning of the end of interruptive marketing…
— Mark Longhurst (@markaudiowave) August 20, 2014
America’s attention span is going to get even shorter. News and #ads are coming to Snapchat (via @wsj) http://t.co/ylvoG08B18
— Hillary Wasserman (@hillwass) August 20, 2014
That’ll surely piss off all the sexting teenagers. — News and Ads to Debut on Snapchat http://t.co/dlw3QMxg0b via @WSJ
— Ashley Rodriguez (@MrsARodriguez) August 20, 2014
@ketelsen What would be reaaalllly interesting/creepy is if Snapchat could analyze the type of pic you’re sending and serve ads accordingly.
— Alex Masica (@alexmasica) August 20, 2014
