Chrysler Group has named New Media Strategies its social media agency of record for the Chrysler, Dodge, Ram and Jeep brands. The agency’s parent company, Meredith Integrated Marketing, won Chrysler’s CRM duties last December.
In addition to collaborating with the CRM team, New Media Strategies will work with Chrysler’s creative and media agencies to align the brand’s overall messaging, according to a statement.
Meredith and Chrysler have also worked together on Freedom, Chrysler’s custom published magazine.
New Media Strategies declined to comment on the hire. A Chrysler representative could not be immediately reached for comment.
