Kimberly-Clark marketing tech chief Mayur Gupta (r.) with Al Urbanski of Direct Marketing News.
Tweeted photo courtesy of ion interactive’s Scott Brinker, @chiefmartec
“CMOs can’t go it alone. They need to partner to succeed.”
Mayur Gupta was referring to the partnership CMOs should have with their CIOs, as well as other key constituents, to deliver an outstanding customer experience when he made that assertion during the opening keynote of DMN’s 2015 Marketing&Tech Innovation Summit. Considering his role—global head, marketing technology and innovation, at Kimberly-Clark—Gupta should know. He added that collaboration is just the beginning; marketers need to become technologists (to an extent) and vice versa if they’re to successfully help their company meet customers’ ever-increasing expectations.
That sentiment had attendees atwitter, as did Gupta’s insight on the roles that data and technology should play in marketing.
The #Marketing Technologist is the intersection of Marketing & Sales and Marketing & Technology #MTIS15 @inspiremartech
— Joe Fleischmann (@JoeyFleisch) January 29, 2015
.@inspiremartech nails it: the biggest challenge with marketing technology is the risk of overshadowing a true consumer focus #MTIS15
— Scott Brinker (@chiefmartec) January 29, 2015
If data flows like water, then technology is the pipe that directs it and focuses its force. via @inspiremartech #mtis15 #sage advice
— Len Shneyder (@LenShneyder) January 29, 2015
“Digital IQ” allows everybody at @KCCorp to be enabled and inspired by digital says Mayur Gupta @inspiremartech #MTIS15
— Mish Fletcher (@mishfletcher) January 29, 2015
Well said! “It’s not digital marketing; it’s #marketing in a digital world, says @inspiremartech” #MTIS15 via @dmnews:
— Mike McKerns, SPHR (@mamumedia) January 29, 2015
Gupta wasn’t the only presenter causing a stir among attendees. With advice, declarations, and revelations flowing from a cast of marketing leaders, #mtis15 was buzzing. Here, just a few of the many tweets that caught my attention:
To avoid the “F-Word” (Failiure) never forget the “C-Word” (Customer) Sage words indeed from @Etherington_CMO at #MTIS15 marketing summit
— Aidan Doyle (@aidandoyle) January 29, 2015
YES! Convergence FTW! #PESO RT @dmnews: “We use paid and owned media to drive earned media,” @slosee #MTIS15
— AirPR (@AirPR) January 29, 2015
Key theme: The Customer Journey. Focusing efforts back on personal touch for customer pre/during/post lifecycle. #MTIS15
— James Chapman (@JRChapmanJr) January 29, 2015
No industry is immune to digital disruption – #sherylpattek #Forrester #MTIS15 #dmnews
— Liz Pedro (@mslizpedro) January 29, 2015
Are you digital predator or digital prey? – @sherylpattek @forrester #MTIS15 pic.twitter.com/jx2HKtbbsu
— Scott Brinker (@chiefmartec) January 29, 2015
