Transition in renowned menswear brand leadership
Alix Ross and Elijah Funk, co-founders of a renowned menswear brand, revealed their collaboration’s termination, with Ross exiting the brand for novel ventures and Funk remaining onboard.
Despite the partnership’s dissolution, both proclaimed parting on amicable terms.
Ross expressed his eagerness to further challenge the boundaries of fashion and design in his future projects
Conversely, Funk intends to steer the brand on its successful trajectory, honoring the principles both founders established.
Their final conjoint project, ‘Tricker’s Cabin: The Oral & Visual History,’ books the exit of their partnership, illustrating their shared journey from its 2016 inception.
The book captures a comprehensive timeline of their creative process, highlighting their unique collaborative concepts, personal anecdotes, and significant triumphs and trials.
Funk expressed ambitions to broaden the brand’s horizons, venturing into home goods and potential footwear.
This marks an exciting new chapter in the brand’s journey, pushing boundaries into uncharted territories.
Post-exit, Ross revealed two imminent projects, a merchandise brand, and a high-end fashion line, indicating his unique aesthetic would continue to influence the fashion industry.
Their shared interest in music, rural landscapes, and DIY art led to creating a distinct trend in menswear, blending bohemian and rustic elements with a rebellious spirit.
Layering and experimenting with multiple fabric textures was key to their fashion statement, rebelling against mainstream culture’s preference for a sleek, minimalist look.
Ross’s psychedelic influence and Funk’s veganism and graphic design skills significantly impacted the brand identity, gained diverse fan popularity, and allowed them individual project focus.
