Prospective college students no longer have to visit campuses, thanks to a new video Web site that brings the schools to them through downloadable videos.
CollegeClickTV.com was created by Pere Partnership agency head Glenn Pere. So far, the site has more than 30,000 professionally produced videos for more than 200 universities, including Pennsylvania State University and the University of Colorado. The videos range from 30 seconds to 3 minutes long.
The new site has kicked off with a viral campaign, including a YouTube page, a presence on Facebook and e-mail newsletters; as well as a print campaign, which includes a $500,000 spend in full-page ads in college newspapers.
“The videos include interviews with students, professors and local merchants to give viewers an idea of what the full experience is on that campus,” said Pere.
The site also has partnerships with other entities including the Princeton Review, US News and World Report and Wiley’s Cliffs Notes. While these partners have placement on the site, they are not advertising partners ‚ the site does not currently have ads.
