Confused.com has appointed Elvis as its new digital marketing creative agency. The partnership is expected to bring innovative and engaging marketing campaigns that will enhance Confused.com’s brand presence in the competitive insurance market. Elvis will collaborate with Confused.com to develop a channel-first digital creative strategy.
The aim is to implement the brand’s “Just Used Confused.com” platform across various digital and social channels, including email, Facebook, TikTok, Instagram, and YouTube. New creative work from Elvis is set to launch before the end of the year. The campaigns will target consumers seeking insurance solutions for their home, travel, car, or life.
Confused.com appoints new digital partner
Geoff Bull, Chief Marketing Officer of Confused.com, said, “The focus on creating channel-first campaigns aligns with our strategy, which will allow us to build brand equity and amplify the work we’re currently doing as part of our ‘Just Used Confused.com’ platform. Using their expertise and strong insights, we’re looking forward to delivering campaigns that are integrated across a number of platforms and showcasing our brand even further.”
Caroline Davison, Managing Director and Sustainability Lead at Elvis, expressed her excitement about the collaboration.
“Confused.com is our first client in the financial services sector, so this is a significant win for us. We believe creativity should be fun – both in how we approach the process, and in the ideas that we deliver. This philosophy aligns perfectly with Confused.com’s ambitions.
We’re really looking forward to partnering with them to help further build their brand and drive results across digital channels.”
Elvis boasts a diverse portfolio of clients, including notable brands such as Odeon, Oreo, Cadbury, Pepsi, and Birds Eye. This new partnership marks a significant step for the agency as it expands into the financial services sector.
