Content marketing is an exceptional way to educate, inform, and entertain prospects and customers. In fact, marketers can use content across the customer lifecycle to capture attention, convert browsers to buyers, and bolster loyalty by providing compelling content at the right moment. Join Direct Marketing News for a one-day virtual conference to gain insight into content marketing that not only engages, but also sells. Session speakers will examine such topics as:
- Creating a comprehensive content strategy that moves prospects and customers through their purchase and lifecycles
- Determining the ideal metrics to track the performance of and return on content marketing
- Selecting the right content for each channel, lifecycle stage, and customer group
- Building a plan for marketing content across channels
Sponsored by:
Act-On
Infor
Marketo
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