Coremetrics, a provider of digital marketing optimization solutions, launched a new integrated technology platform today called Coremetrics Connect.
The platform combines digital marketing technologies such as search, e-mail and behavioral targeting with Coremetrics’ analytics data and optimization services.
By pulling together all the data sources into a single place, businesses will be able to optimize across all the channels where they touch a customer, said John Squire, chief strategy officer at Coremetrics, which is headquartered in San Mateo, Calif.
According to Coremetrics, the platform will provide marketers with a more complete view of their customers’ behaviors, making it easier for them to analyze trends and identify new opportunities.
“It enables the network of solutions that our clients use today to be more effective in driving campaign management,” Squire said.
The company is launching the product with 25 certified partners, which include IBM, Google, Interwoven and Cheetahmail. Petco and Office Depot are already using the product.
