Link
http://www.clipster-video.com
Specifications
Clipster provides a platform for creating, managing, and monitoring branded YouTube channels. Features include a drag-and-drop system that requires no coding, pre-designed templates, hundreds of options for designing look and feel, custom component options, multi-channel campaign management, the ability to edit or update custom gadgets and channel components (even during campaigns), the ability to optimize content for multiple devices, in-depth analytics, and more.
Cost
About $15,000 per average campaign.
Ownership
Privately held
User
Paul Eichen, founder and CEO of Rokenbok Toy Company, has been using Clipster since the summer of 2013.
How do you use it?
It’s easy to use and not much different than a lot of other cut and paste applications.
We were able to deign our own custom template, add graphics, link it to our library on YouTube, and create links to our Website very easily.
Our support from Clipster has been superb. We’re in San Diego and Clipster is in the Netherlands, so there’s a big time difference. If we need support, we tend to email first thing in the morning and we get an immediate response from our customer support representative.
There were some technical issues early in the game, but we always got an immediate response and they could resolve, they did.
Most of the issues were related to YouTube, which had to do some additional implementation on its side for Clipster to work properly. Those sorts of issues have been resolved.
How does it serve your business needs?
We sell an educational toy system. It needs to be demonstrated for kids and parents to understand what it is and how it works, and we use video to do that. Clipster allows us to give an experience of our system to kids and parents that we couldn’t accomplish any other way.
Because Rokenbok is a high mechanical educational toy system, we use search motifs with YouTube to find the type of child that might be interested in our system. If we advertise generally to kids who are watching movies or cartoons the response won’t be that great. The response is wonderful when we place sponsor videos where we know kids are watching video of trash trucks, bulldozers, dump trucks, and more, because our toy systems are so mechanical.
Let’s say you’re watching a bulldozer video and you see our sponsor video. Normally, that video would play in a watch page that may or may not give you the idea that this one video is part of a bigger system. With Clipster, viewers go to a customized Rokenbok channel where all the thumbnails of different videos about our products are arrayed. Our channel page also has graphical invitations and links to shop or learn more about Rokenbok.
Typically, a parent will see a child watching videos on our Clipster channel page and then they go and look at our Website.
Using Clipster, the rate at which we move audience from watching our videos on YouTube to visiting our site goes up by more than 50%. That’s critical. The return for our spend on YouTube wouldn’t be high enough without Clipster. It makes YouTube really functional for us in terms of return on investment.
What are the main benefits?
The aggregation of a library of videos that stays on screen. Without Clipster, each time a user selects a video it comes up on a watch page, and then YouTube’s algorithm will display videos that user might be interested in. With Clipster you’re in control of what the user sees.
The links back to our Website. You can design any number of different messages or ways of linking back to various landing pages on your website.
What are the main drawbacks?
YouTube has to add code to your videos in order for them to play in Clipster’s gadget. So there are technical details that have to be coordinated with YouTube for the gadget to work properly. That’s the only thing that keeps Clipster from being totally self-service.
What would you like to see improved/added?
We’d like to be able to mount new ads without having to go through YouTube.
Competitors
Thismoment: offers a social content management platform that helps clients engage customers across social sites (Facebook, YouTube, and Twitter) and on mobile devices. Content management and reporting functions are both centralized for all social assets and sites.
