DM News wants you – the industry expert – to make a case for your views on DM issues. We are looking for experienced executives to choose a side and defend their position for upcoming Gloves Off debates.Where do you stand on:
Long copy vs. Short copy on traditional mailers?
In-house vs. Outsource teleservices staffing?
Single-brand loyalty vs. Choose-your-own reward programs?
Better yet, what’s the latest issue that’s getting talked about around the coffee pot in your office? Do you have a long-standing difference of opinion with a colleague or co-worker.Send me a note at [email protected] if you’ve got a topic of contention, name your contender and ‘slug it out’ on our pages.
–Posted by Cara Wood
