Few channels are more personal than mobile. And more and more customers are engaging with brands via apps, email, social, and text on their mobile devices. In fact, many of those customers not only welcome, but also expect personalized mobile interactions with their preferred brands. Join Direct Marketing News for a one-day virtual conference to learn how to execute a successful mobile marketing plan, including how to:
• Seamlessly integrate mobile, email, and Web experiences
• Use mobile-centric personalization—including device-, geo-, and behavior-based targeting—to engage customers
• Encourage mobile opt-in
• Design an engaging mobile customer experience
