Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record.
Iced won the business after an RFP process that included more than five other agencies, according to a statement from Diesel.
The agency is tasked with building Diesel’s brand online, beginning with a series of social media initiatives. Iced will also create a digital extension of Diesel’s national “Be Stupid” campaign. The firm will also handle blogger relations and manage Diesel’s Twitter, Facebook and FourSquare accounts.
The agency hire marks the first time that Diesel has worked with an agency on its social media efforts.
