Is your company’s website optimized for smaller screens? If not, that’s a costly mistake.
When developing and rolling out a digital marketing strategy, you’ll want to achieve maximum impact to reach your target demographic and get them to patronize your business. Making mistakes can, however, weaken the impact of your strategy and yield less-than-optimal results.
Avoid these common digital marketing made by DIYers so that your digital marketing initiatives reap the desired results.
1. Failing to Consider Mobile Users
According to one source, mobile devices account for around 50.48% of web traffic, and desktop devices make up 46.51%. That means around half of the people accessing your website use smartphones, tablets, and other devices with small screens.
Is your website optimized for mobile users? You must ensure your content displays as well on small screens as on big screens. Otherwise, mobile users won’t have the user experience they should. If your website looks clunky, sloppy, or disorganized on smaller screens, consumers are unlikely to use it. Optimizing your website for mobile users will ensure a good user experience.
2. Failing to Use Social Media
One source notes there are 4.8 billion social media users globally. That accounts for almost six in 10 of the worldwide population and 92.7% of all internet users.
If your business isn’t tapping into social media, you’re leaving money on the table. You must find consumers where they hang out. That’s especially true if you target a demographic that spends a lot of time on social media. You can’t expect consumers to find you just because you have a website. Some of them will if they’re proactive consumers who search for service providers.
But the reality is you’ll have to find most of your consumers, convince them to visit your site, and ensure your offering is attractive enough to encourage their patronage.
Social media platforms offer opportunities to find consumers fitting your target demographic. Depending on the social media platforms, you can easily find consumers based on factors like gender, age, occupation, occupation, special interests, and more. That can help reduce digital marketing mistakes maximize your digital marketing dollars by reaching people fitting your ideal customer profile.
3. Failing to Incorporate Search Engine Optimization
After building a business website, finding a hosting company, and launching your site into cyberspace, it’s easy to assume that consumers will flock to your online storefront. But that’s not how it works. You need digital marketing to find consumers — the right ones. One way to do this is through search engine optimization designed to improve search engine performance.
SEO is about enhancing the quality and quantity of traffic to your website. When people type search terms in a search engine, they typically focus on the first page of search engine results. So, if your URL shows up on page two or further down the list, the odds of people finding your URL will be slim to none. Landing on page one, however, isn’t enough. The higher up on the first page of results, the better your chances of attracting consumers to your website.
While SEO might seem easy, the reality is that doing it well is hard work. You need your website’s URL to be high up on search engine results pages to boost visits to your site.
4. Failing to Include a Call to Action
When you attract consumers, let them know what the next step is. Do you want them to sign up for a newsletter or emails, a demo, a free ebook, a sales call, or something else? You must inform them of the next step so that they know what to do. That’s why a call to action is vital. Consumers likely won’t do anything if you don’t include a call to action.
These are four digital marketing mistakes that DIYers tend to make when starting out. You can’t afford to fail on any of these points, which is why hiring a professional service provider makes sense.
Whether working in an office downtown or at home from your kitchen table, living room, home office, or outdoor kitchen, retaining the services of a digital marketing agency is worthwhile. The right company will avoid digital marketing mistakes that water down your message.
