What is it? Every Door Direct Mail – Retail is a service that the U.S. Postal Service provides to local businesses designed to help them reach prospective local customers, whose names or addresses they lack. The USPS has added two enhancements to the service: an online mapping tool and credit card payment.
WIIFM? The new online mapping tool simplifies the process for marketers to select the neighborhoods, cities, or ZIP Codes they want to send their direct mailers to. Additionally, marketers can now create mailings up to 30 days in advance of their preferred mail date. The new credit card payment option allows marketers to pay the postage for their mailings by credit cards online or at Post Office. The USPS also improved the search functionality of its Every Door Direct Mail – Retail service.
Who’s talking? “We learned a lot in the last year and a half about how to make the product better, but most of all, we learned just how much the small-business community would use a product that is affordable and easy to use,” said Gary Reblin, vice president, new products and innovation. “Local businesses have seen as much as 10, 20 and in some cases, more than 30 percent response rates on their Every Door Direct Mail – Retail campaigns.”
