In this podcast, Special Projects Editor Marjorie Romeyn-Sanabria sits down with president of loyalty and engagement services at MasterCard. They discuss the latest Harvard Business Review report discussing changing consumer behavior when it comes to loyalty programs.
Related Posts
How Emerging Podcast Technology Is Creating New Standards
As the podcast market continues to grow, competition is heating up. There are well over 2,000,000 podcasts out…
Creative Testing Is the Key to Audio Ad Performance
Creative drives 50% of audio ad effectiveness. With this in mind, it’s no longer enough for brands to…
Why Audio and Podcast Advertising Delivers Powerful Brand Lift & ROI – And the Pitfalls of Not Embracing This Medium Now
In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and…