Tuesday, May 19
1:00PM ET/10:00AM PT
Do your mobile ad campaigns really work? What metrics are you using? Are those metrics telling you what you truly need to know?
It’s time to look at your mobile return-on-ad-spend in terms of your offline sales lift. This webinar will feature exciting new research and benchmarks based on nearly 100 national brand mobile campaigns run and measured over the past two years. The results will help tell you what to expect from your next mobile campaign, and from your vendors.
In just 60 minutes, you’ll:
- Understand how to link mobile ad impressions with offline sales data to measure actual incremental revenue generated specifically by your mobile advertising.
- See the benchmarks that enable you to compare your sales lift and return-on-ad-spend to other campaigns across several categories.
- Learn five vital—and surprising—best practices based on more than 100 measured mobile ad campaigns.
If you’re ready to start benchmarking and optimizing your mobile campaigns by sales lift, don’t miss this eye-opening webinar.
Speakers:
Michael Becker, CEO, mCordis
Michael Becker is the co-founder and managing partner of mCordis, a mobile marketing education and advisory
services firm with offices in London and San Francisco. Founded in 2013, the company is focused on advising marketers on integrating mobile into the heart of their marketing and advising marketing solution providers how to position and decipher their offerings so that marketers can recognize and integrate these solutions in to their marketing efforts. He is the author of a number of books, including Mobile Marketing for Dummies. In 2014 he was awarded the Marketing EDGE Leadership Award for his contributions to marketing education.
Chuck Moxley, Chief Marketing Officer, 4INFO
Chuck Moxley, Chief Marketing Officer of 4INFO, brings more than 25 years’ experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising, direct marketing and media coins. A veteran of direct marketing and digital media, he authored the American Management Association’s first course on Internet marketing, created and lead the direct and database marketing division of a traditional ad agency and co-founded a company creating an industry-first B2B direct marketing solution.
Sponsored by:
4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. 4INFO’s proprietary, patent-pending mobile technology has tied 152 million mobile devices to 101 million U.S. households. 4INFO’s flagship product — AdHaven Bullseye— enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered mobile ad campaigns for more than 75 national brands with impressive accuracy and results: sales increases between 5 and 20%, ROI averaging 382% and as high as 600%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at www.4INFO.com.
