Dunkin’ has boldly approached its Halloween marketing campaign this year, surprising fans with playful and edgy social media posts. The show’s star is the returning seasonal spider doughnut, which has become a character of its own in Dunkin’s Instagram feed. In one particularly spicy post, the spider doughnut declares, “YA GIRL SAID I’M NOT SO ITSY BITSY,” followed by the caption, “Come at me.” Fans and other brands quickly joined in on the fun, with Walgreens commenting, “Dunkin’, please, my girls on here😭,” and Pringles adding, “You got spunk, kid.”
The unhinged marketing strategy has been a hit on social media, with fans expressing their obsession through comments and likes.
“I hope you stay unhinged year-round,” one reader commented, while another asked, “Is this the Dunkin Only Fans account?”
Dunkin’s fall marketing has followed the format of popular TikTok trends, making it highly engaging for its audience. The company has also launched merchandise featuring the “spider donut” mascot, which has already sold out.
Spider donut steals Halloween spotlight
In addition to the social media campaign, Dunkin’ offers a range of Halloween-themed menu items, including the Potion Macchiato, Spider Specialty Donut, and Halloween Munchkins Bucket. Dunkin’ Rewards members can also take advantage of various deals throughout October. Fans can also represent the brand with the popular DunKings tracksuits in three Halloween versions: the original DunKings Tracksuits, DunKids Tracksuits, and DunKings Costume Set.
The company is also bringing back its 6-foot Inflatable Spider Donut Halloween decoration, available exclusively on ShopDunkin.com. Overall, Dunkin’s bold and playful Halloween marketing strategy has successfully engaged fans and competitors alike, making this spooky season memorable for the brand.
