Introducing The Tazo Cafe Collective
Tea company Tazo has joined forces with renowned actor and producer Issa Rae to launch The Tazo Cafe Collective, a groundbreaking initiative designed to celebrate and empower independent coffee shops. Effective from September 28, cafes eager to become a part of this collective can apply for membership, which unlocks a myriad of financial and marketing benefits offered by Tazo. Through this remarkable partnership, Tazo and Issa Rae seek to strengthen local coffee shops that frequently act as epicenters for community bonding and inventiveness. With The Tazo Cafe Collective, these spaces will be improved and new connections and opportunities for growth will be available for the participating cafes.
Featuring Specialty Recipes from Member Cafes
As a proud collaborator, Tazo will highlight recipes from participating cafes using Tazo iced tea and latte mixes on its social media channels and inside member cafes. Rae, who played an instrumental role in helping Los Angeles-based Hilltop Coffee + Kitchen establish a location in Downtown Inglewood in 2019, was the inspiration behind this initiative. Consequently, Hilltop Coffee + Kitchen has become the founding member of The Tazo Cafe Collective. The goal is to support BIPOC-owned cafes by exhibiting their unique iced tea and latte creations, thereby increasing their customer base. Tazo and Rae aspire to strengthen community bonds and honor the diverse skills of cafe proprietors by circulating these progressive recipes.
Promoting Local, Independent Cafes
The Tazo Cafe Collective is dedicated to motivating individuals to support local, independent cafes situated in their neighborhoods. By incentivizing patrons to visit these establishments regularly, the initiative strives to foster community connections and bolster the coffee culture. This endeavor not only sustains localized economies but also enhances the coffee experience for consumers by making it more personal and intimate.
Nurturing Creativity Through Artistic Hubs
In a promotional one-minute video, Rae spotlights the essential roles cafes play as spaces that nurture creative pursuits. Serving as centers for collaboration, these artistic hubs offer numerous opportunities for people from diverse backgrounds and skill sets to work collectively. Consequently, the cafes foster a dynamic setting that can inspire innovative concepts and forge strong relationships between patrons.
Expanding Tazo’s Presence
Aside from cafes, tThe promotional video also showcases Tazo products available in grocery and retail outlets. This broad access enables customers to savor Tazo’s distinctive and flavorful teas in their own homes, at their convenience. Furthermore, by expanding their presence in both brick-and-mortar and online stores, Tazo can cater to a wide range of clients and address the growing demand for specialty teas.
Shifting Focus to Independent Cafes and Local Communities
Previously owned by corporate giants Starbucks and Unilever, Tazo now emphasizes collaborating with independent cafes to differentiate itself in the highly competitive market. Underscoring the significance of supporting community businesses and developing unique customer experiences, the company believes partnering with these cafes will enable them to establish a robust presence in niche markets while appealing to a diverse demographic of tea aficionados.
A Powerful Partnership
With Issa Rae as an ally, Tazo looks to demonstrate its unwavering commitment to fostering local communities and promoting creativity. This alliance not only underscores the value of investing in local talent but also lays the groundwork for smaller businesses to thrive in the highly competitive market. By joining forces with influential personalities like Issa Rae and offering support, Tazo hopes to make a substantial impact on community development and inspire other organizations to take similar actions.
FAQs
What is The Tazo Cafe Collective?
The Tazo Cafe Collective is an initiative launched by Tazo in collaboration with actor and producer Issa Rae. Its goal is to empower and support independent coffee shops by offering financial and marketing benefits, fostering community connections, and promoting creativity.
How can cafes join The Tazo Cafe Collective?
Starting from September 28, cafes can apply for membership to The Tazo Cafe Collective, which will grant them access to a series of financial and marketing benefits offered by Tazo.
What is the role of Issa Rae in The Tazo Cafe Collective?
Issa Rae is a renowned actor and producer who has joined forces with Tazo to launch The Tazo Cafe Collective. Her role includes acting as a spokesperson and playing an instrumental role in the initiative, such as helping the founding member, Hilltop Coffee + Kitchen, establish a location.
What benefits do member cafes enjoy in The Tazo Cafe Collective?
Member cafes can enjoy financial and marketing benefits, featuring specialty recipes using Tazo iced tea and latte mixes both on Tazo’s social media channels and within the member cafes. This can help increase their customer base and promote their unique offerings.
What is the goal of The Tazo Cafe Collective?
The goal of The Tazo Cafe Collective is to support BIPOC-owned cafes, strengthen community bonds, honor the diverse skills of cafe proprietors, nurture creativity, and improve the coffee experience for consumers by making it more personal and intimate.
How is Tazo expanding its presence?
Aside from working with independent cafes, Tazo is expanding its presence in brick-and-mortar and online stores, making their distinctive and flavorful teas more widely available to customers in grocery and retail outlets.
Why has Tazo shifted its focus to independent cafes and local communities?
Tazo is focusing on independent cafes and local communities to differentiate itself in the competitive market. By supporting community businesses and developing unique customer experiences, Tazo aims to establish its presence in niche markets and appeal to a diverse demographic of tea aficionados.
First Reported on: marketingdive.com
Featured Image Credit: Photo by The Coach Space; Pexels; Thank you!
