Real-time personalization provider Evergage today unveiled its multivariate testing (MVT) capabilities, which aim to help digital marketers decipher what drives greater conversions and engagement.
Evergage MVT allows marketers to compare multiple unique content, design, form, and message combinations based on changes to webpage or app sections to identify which options resonate the strongest and are most effective.
“Marketers’ digital properties are the primary channels to engage prospects and customers today, and there is great power in being able to simultaneously test various section changes as you personalize content,” said Karl Wirth, cofounder, CEO, Evergage. “Testing and measurement help marketers have more confidence in knowing they’ve optimized their website for achieving specific objectives, and raise the bar for personalizing digital experiences and engagement in real time.”
