In many ways, the marketing technology landscape hasn’t changed. There are substantially more companies in the space than there were a few years ago, true. But the rate at which new start ups enter the space has tapered off a bit.
Now, marketers are left with a veritable legion of marketing technology options, many providing the services which are hard to differentiate, and it is as difficult as ever to sort through this fragmentation. At the same time, the pressure to get marketing tech right is perhaps higher than it’s ever been.
Marketers need increasingly more robust technologies to keep pace with consumers and all the data that trails them, both online and increasingly offline too. Here, we’ve collected an assortment of recent DMN content that, in some way, addresses how marketing tech is meeting those challenges. Between staples like email and marketing automation, to more experimental technologies like AI and predictive analytics, here are 10 articles that chronicle the last year in martech.
