Change in the social media space is seldom well received, especially when it comes to Facebook. Mark Zuckerberg’s social networking powerhouse has once again earned the ire of many marketers for its announcement last week to reduce the organic reach of so-called overly promotional posts starting in January. Facebook implemented a similar policy early this year.
Marketers are taking to social media rival Twitter to voice their opinions about the new changes at Facebook.
Gotta love having nearly 2,000 fans on a Facebook page but posts only reach 57. Gotta complain about it on here, cause I can’t risk the 57.
— Mike Styles (@mikestyles909) November 19, 2014
With Facebook dropping organic reach again, I bet those companies who focused on Likes sure feel dumb now.
— Elliot Volkman (@TheJournalizer) November 18, 2014
Anyone sick with Facebook limiting organic reach day in day out? #FacebookReleaseOurFans
— Pat Mavromatis (@PatMavromatis) November 19, 2014
The good news about Facebook is brands can do what they want now, it’s not going to matter since you won’t get organic reach anyway.
— Chris Thilk (@ChrisThilk) November 18, 2014
Facebook will limit the reach of “promotional posts” starting in january, forcing many businesses to buy more ads. Bye bye, organic reach…
— Marcos Viladomiu (@MarcosViladomiu) November 19, 2014
From @forrester “People access addicting apps like Facebook for an average of three hours per week.” Invest more in experience strategies.
— Beth Torrie (@bethtorrie) November 18, 2014
Facebook organic reach is estimated to have slipped to somewhere between 2% and 8%. No pay, no play.
— Marc Gordon (@MarcGordonDotCA) November 19, 2014
