Fast Company magazine has promoted its national sales director Christine Osekoski to the position of publisher, effective immediately.
Since joining Fast Company in April 2006, Osekoski has sold multi-advertiser integrated programs and overseen the development of non-endemic business. In her new role, she will be responsible for building the Fast Company brand and will continue to be involved in ad sales, promotion and marketing.
The business glossy has recently seen growth in both ad pages and newsstand sales. As national sales director, Osekoski helped woo RIM/Blackberry, HP, Volkswagen, Infiniti, BMW, Dow and Dyson to Fast Company’s ad pages this year.
“Christine has a great understanding of the Fast Company brand and what its potential is, and she will continue to send that message into the marketplace and extend our brand into new areas,” said Bob Safian, editor and managing director of Fast Company.
Safian declined to comment on the specifics of Fast Company’s future plans, but indicated that the magazine will debut an “evolved” Web siteáin the Fall. New editorial platforms and collaborations are also in the works.
Fast Company has a total paid circulation base of 746,161. Its newsstand sales are up 35 percent from this period last year. Safian attributes the newsstand growth to the editorial and creative staffs as well as to sale locations.
“We have to make sure that our magazines are in the appropriate outlets where we are reaching the kinds of creative professionals that are responsive to our editorial message,” Safian elucidated. “We’re in bookstores, airports and high-end areas, not your average supermarket.”
Fast Company was founded in 1996. It was bought in 2005 by New York-based Mansueto Ventures LLC.
