Forrester Research announced December 2 that it has acquired Monitor Group’s Strategic Oxygen. Forrester is mandating Strategic Oxygen to give technology marketing clients data-rich insight for marketing mix planning. Financial terms of the deal were not disclosed.
Michael Gale, CEO of Strategic Oxygen, will remain in that role, although the entire group will be integrated into the Forrester organization immediately.
Forrester will offer Strategic Oxygen’s services independently from its existing RoleView syndicated research offering.
Strategic Oxygen allows marketers to identify which key influencers to approach with their products and services; to learn which messages will yield the best results with these influencers; and to determine the best media to use in messaging to these influencers.
