O'Keefe Henry Direct, Highland Park, IL, has been selected to provide strategic planning, circulation planning, merchandise analysis and creative direction for Garden Botanika Inc.'s catalog.
The work may involve creating a new look for the catalog, which has a circulation of 15 million, said Peter Henry, O'Keefe Henry senior vice president.
“There will be a creative evaluation, but we'll also study their overall strategy and circulation to make sure it's as efficient and effective as it can be,” Henry said.
Garden Botanika, Redmond, WA, was founded in 1990 and has 300 retail stores. O'Keefe Henry Direct, founded in 1993, is a direct marketing consultancy whose clients include Anheuser-Busch Inc., St. Louis; Elvis Presley Enterprises, Memphis; and Aquascape Designs Inc., West Chicago.
