it turned out google itself is too cheap to use gemini 2.0 flash experimental thinking with apps (shit … this name ..) and probably uses the default gemini 2.0 advanced flash … https://t.co/cqUuV5QNC0
— Kyunghyun Cho (@kchonyc) February 10, 2025
The 2025 Super Bowl featured an array of high-profile and buzzworthy commercials, with brands competing for viewers’ attention during the most-watched television event of the year. Fox, which aired the game, announced that it had sold out ad spots in November, with several costing advertisers up to $8 million each. Anheuser-Busch’s iconic Clydesdale made an appearance in a heartwarming ad that showed a young foal striving to join the company’s famous beer run.
SANDHILLS SUPER BOWL: Football fans with an eye for Nebraska's unique landscape will recognize something familiar during a Super Bowl ad for Google on Sunday. A ranch with international reach and a taste for using AI.
From @cgonzalez_NE and @NE_Examiner:https://t.co/JxullZ9sVb
— Aaron Sanderford (@asanderford) February 8, 2025
Despite being initially told it’s “still too little,” the foal embarks on its own journey and helps make the delivery, underscoring a message of perseverance and team spirit. Google faced scrutiny for its original Gemini ad about cheese, which included an inaccurate statistic about Gouda cheese consumption. After consultation with the Wisconsin Cheese Mart, the ad was re-edited to remove the incorrect information and highlight Gemini’s AI capabilities.
Actor Matthew McConaughey appeared in an ad for Salesforce’s AI-driven customer relationship management platform, called Agentforce.
If there’s one thing I love more than the actual game, it’s the commercials! https://t.co/xrvZJtt2tw
— John Legere (@JohnLegere) February 10, 2025
In the ad, McConaughey dines outdoors during a rainstorm because his booking app failed to adjust his reservations, humorously highlighting the importance of AI in customer service. Chris Pratt, Chris Hemsworth, and Kris Jenner starred in a commercial for Meta’s AI-powered Ray-Ban smart glasses, featuring a nod to a high-priced art auction.
I guess AI needs a little more time to be Game Day ready. 😬https://t.co/LHVBV4K2os
— John Legere (@JohnLegere) February 9, 2025
In a whimsical ad for Booking.com, Kermit the Frog, Miss Piggy, and other Muppets searched for their ideal vacation stay, showcasing the platform’s variety. Snoop Dogg and Tom Brady faced off in an ad promoting the Foundation to Combat Antisemitism. The celebrities traded humorous and thoughtful barbs about their differences to send a powerful message against hate.
Michelob Ultra’s ad saw Willem Dafoe and Catherine O’Hara dominating a pickleball match, joined by basketball player Sabrina Ionescu, former NFL player Randy Moss, and track-and-field athlete Ryan Crouser, emphasizing fun and fitness.
Gemini AI re-edits for accuracy
Eugene Levy starred in a Little Caesars ad for their Crazy Puffs, where his astonished reaction to the product causes his eyebrows to fly off and create chaos.
Actors Tim Robinson and Sam Richardson starred alongside an alien named Chazmo in a fun and quirky ad for Totino’s Pizza Rolls, though the encounter ended tragically before the alien could return to its home planet. Members of the Kansas City Chiefs brainstormed wild ideas for a Doritos Super Bowl commercial, with Nick Offerman, Andy Reid, and James Harden making comical appearances. “Fast & Furious” stars Michelle Rodriguez and Vin Diesel slowed down their usual high-speed antics to savor Häagen-Dazs.
Shania Twain’s voice featured in Coffee mate’s ad, singing an original tune for a dancing tongue, adding a whimsical touch to their cold-foam creamer promotion. Instacart’s commercial included a roundup of familiar brand mascots like Tony the Tiger and the Pillsbury Doughboy, highlighting the service’s extensive range of products. Gordon Ramsay cooked for an alien visitor in HexClad Cookware’s ad, with Pete Davidson playing the alien who humorously suggested that “all famous people are aliens.”
Hims & Hers focused on the American obesity epidemic and criticized the healthcare system, promoting their own weight-loss options while sparking conversations around healthcare reform.
Dove’s commercial tackled body image issues among young girls, using the hashtag #KeepHerConfident, and encouraging a change in how society talks to and about them. Swiss pharmaceutical company Novartis aired a 60-second ad bringing awareness to breast cancer, featuring actors Hailee Steinfeld and Wanda Sykes, a breast cancer survivor. Former NFL quarterbacks Eli and Peyton Manning went head-to-head in a field goal showdown, urging fans to place their bets in a Fanduel commercial.
Nike highlighted women’s sports with an empowering ad featuring athletes Caitlin Clark, Sha’Carri Richardson, and Jordan Chiles. The commercial countered naysayers with the message, “You can’t win. So win.”
In its Super Bowl debut, OpenAI spent $14 million on a 60-second spot for ChatGPT, showcasing the AI alongside some of the world’s greatest inventions.
These commercials not only entertained millions but also highlighted emerging technologies, social messages, and brand creativity during one of the most anticipated annual events.
