Marketers looking to start or join a conversation with the women who comprise their target
audiences need to understand how they prefer to interact. Not surprisingly, millennial and
boomer women have different preferences, but they also have some commonalities,
according to a survey of 3,300 U.S. women conducted by online community SheSpeaks.
For example, while millennials prefer to stay in touch via text, boomers are more likely to
call or email friends and family; but women of all ages are fans of connecting via social media.
Here, some key findings:
