Conferences are all about sharing insight. And that’s exactly what the Direct Marketing News team is planning to do at DMA2014.
We’re hosting three Town Square sessions on can’t-miss topics: privacy, email, and marketing technology. The panelists for the email and privacy sessions are thought leaders in their respective areas who not only have their share of opinion, but also the expertise and data to back up their views. Judges for our “Elevator Pitch Competition” know when companies walk the walk versus just talking the talk.
Here’s the DMN Town Square session schedule. We’ll see you there!
Sunday, October 26 at 4:00PM; Town Square, Exhibit Hall
There’s No Such Thing as Privacy
An ever-increasing number of customers understand that the price of “free” services online and discounts across any channel is their data. That doesn’t mean they’re OK with that data being shared willy-nilly. Join Direct Marketing News Senior Editor Natasha Smith as she hosts a spirited discussion among several privacy experts on data ownership, responsibility, and education. Marketers need to be responsible data stewards to ensure that their brand earns and retains customer trusted needed to succeed today. Join us for the insight you need to do just that. Featured panelists include Dennis Dayman, chief privacy and security officer, ReturnPath; Quinn Jalli, SVP, strategic initiatives group, Epsilon; and Gunther Schumacher, president, Global IBM Brand Services, WW President & COO, OgilvyOne Worldwide
Monday, October 27 at 4:00PM; Town Square, Exhibit Hall
Mythbusting: Think You Know All There Is to Know About Email? Think Again.
From segmentation and triggers to preference centers and opt-ins, email marketing has its share of widely held beliefs—not all of which still apply. Join Direct Marketing News Editor-in-Chief Ginger Conlon as she hosts a lively debate with several email marketing experts on what’s really what in email marketing today and how you should think differently to reinvigorate and optimize your email marketing strategy for future success. Featured panelists include Lynn Anne Badurina, VP, client services, Yes Lifecycle Marketing; Katrina Conn, VP, marketing services, StrongView; Quinn Jalli, SVP, strategic initiatives group, Epsilon; and Ryan Phelan, VP, global shared services, Acxiom
Tuesday, October 28 at 12:00PM; Town Square, Exhibit Hall
Say What? The Elevator Pitch Competition
The technologies and services available to support marketing abound. But what makes one better for a given company or circumstance than another? Join Direct Marketing News Editor-in-Chief Ginger Conlon as she hosts this rapid-fire session to find out. Hear from 20 vendors who will each have a strict 30 seconds to deliver an elevator pitch on the benefits of their wares. DMN Senior Editor Natasha Smith, Mish Fletcher, senior partner, worldwide marketing director of OgilvyOne Worldwide, and Stephanie Miller, partner at TopRight Partners, will judge the pitches. The winner will be awarded extreme bragging rights. You’ll learn about the capabilities of some notable products and services—and have some fun doing it.
