Google’s John Mueller recently shed light on the continuing importance of optimizing desktop websites amidst the ongoing trend of mobile-only indexing. Despite Google’s heavy reliance on mobile content for ranking and indexing, Mueller stressed the need to not overlook the desktop version.
His remarks were in response to a query from a firm working on a mobile-exclusive website. The representative questioned the relevance of desktop search engine optimization (SEO) considering the age of mobile-first indexing. Mueller emphasized that desktop optimization remains key despite mobile technology advancements and shared that a significant number of users still employ desktops for web browsing.
In his response, he underscored that neglecting desktop SEO could cripple a site’s overall ranking and traffic. This is due to search engines still factoring in desktop compatibility and optimization in their evaluations. According to Mueller, the focus on desktop SEO provides an edge since many businesses often overlook this aspect due to the rise of mobile-first indexing.
Mueller also advocated for responsive websites, capable of adapting to both mobile and desktop interfaces.
Balancing desktop and mobile SEO: Mueller’s advice
He suggested this would not only enhance user experience but also cut the burden of handling two different layouts, saving developers’ time and resources. Interestingly, Mueller added that search engines tend to favor mobile-friendly websites, reinforcing the importance of responsive web design.
He reiterated the importance of having a fully operational desktop website for search engines, crawlers, and, more importantly, desktop users. The focus shouldn’t skew heavily towards mobile, thereby neglecting a substantial amount of potential web traffic. According to Mueller, an effective approach caters to the diverse user preferences by considering both mobile and desktop platforms.
In conclusion, Mueller emphasized that the ultimate goal isn’t just optimizing a website for Google but also ensuring that it’s user-friendly and accessible across all devices. He recommended striking a balance between SEO and user experience, underscoring that achieving high rankings shouldn’t compromise a website’s efficiency. For him, a responsive website across platforms like mobile and desktop, fast, and accurate loading times are key for a seamless browsing experience.
