High profile data breaches have always been a catalyst for widespread concern over Internet privacy, but the increased frequency of these breaches seems to be spurring a larger privacy conversation throughout social media.
Even post-NSA data scandal, recent hacks such as that of Ashley Madison and the Internal Revenue Service (IRS) continue to highlight consumer concerns over the handling of their data, and data proliferation in general. The ambiguity surrounding Microsoft’s Windows 10 operating system isn’t helping matters, with consumers increasingly expressing misgivings about the platform’s data collection and reporting features.
Given marketers’ increased access of—and integration with—customer data, companies should take every precaution in order to avoid mishandling data in these charged times.
