Let’s think about social media platforms for a second; what are the top-performing apps that intrigue target audiences across the board? Facebook, Instagram, Snapchat, Twitter, Pinterest… and, drum roll please, TikTok. Since its creation in 2017, TikTok content has entertained the masses. Users are hooked and easily attracted to the short-form viral videos being produced and uploaded. You don’t even have to buy views on TikTok (most of the time) to entice crowds!
But it’s not just the viewers that formed an addiction; it’s the influencers and brands, too. At this point in time, owning a TikTok account is no longer single-handedly about laughing at silly animals or educating yourself with practical tutorials. It’s also about marketing products and obtaining loyal customers to increase revenue, awareness, and engagement. With a business model that’s simple to use and relatively free to partner with, why wouldn’t companies dive in and utilize all that TikTok has to offer?
So, how do you exceed expectations with this tool, make a name for yourself on the app, and truly reap all the inherent properties of TT? You start by creating high-quality videos. Then, you focus on tweaking your actions to ensure you make it on the For You page. Once there, you can track your performance using TikTok analytics.
The goal? Maximize your TikTok views because this will ensure success here and on other social media platforms. Think about it like this: The more people that see your content, the better the odds of gaining momentous fame. If done properly, you could use this specific platform as your full-time career!
Throughout the remainder of this article, we’re going to focus on maximizing your views on TikTok so that you can start seeing positive results. We’ll guide you by using proven, helpful suggestions. We can assist with the best route if you need to buy views on TikTok by the end. Are you ready to tackle your hardest challenge yet? It’s time to decipher the best tips and tricks to boost your TikTok account’s popularity.
Prioritize Quality
(image via Pixabay)
Nowadays, you can create videos with your iPhone or Android; there’s no need to have complex camera equipment. The smartphone technology is so advanced that you just have to make sure the details are situated before you begin filming.
What details are we talking about? First, the technicalities. Set your framing, ensure that the proper lighting surrounds you, and double-check their sound quality if you’re using external mics.
Then, ensure all your videos are creative, fun, and engaging. You can achieve this by:
- Choosing a topic that relates to a broad audience (for example, how to apply foundation correctly instead of how to apply L’Oreal foundation correctly)
- Hooking the viewer within the first five seconds of the video so that they don’t scroll away
- Weaving a good narrative so that the target audience is invested until the end
Short Productions
In the last section, we briefly mentioned that hooking the viewer in the first five seconds of the video is crucial. We want to put a tad of added emphasis on that statement here.
TikTok content that is short, sweet, and to the point always performs well. Not only does it easily grab viewers’ attention, but it also increases the odds of people watching your content from start to finish.
Even though watching a new TikTok video in its entirety won’t increase your view count, it will bump up your completion rate which is an important metric on its own.
Bonus: If a follower watches until the last second, you may be in luck! At this point, the video will loop back around and start from the beginning. As a result, two views on TikTok will be logged, even though they’re from the same person.
Consistent Posting
If you want to show up on the For You page regularly, you must post at least a couple of times weekly. Why? Because the algorithm only prioritizes active accounts; the less you upload, the less effect you’ll have on audiences.
Even when your following grows beyond what you could have imagined, you still have to maintain a relatively frequent posting schedule. If you don’t, followers might stray away, and you may lose engagement percentages.
Leverage Trends
Do you know how the TikTok algorithm works? According to what we factually know, it carefully organizes content so that users open the app and automatically see what they’re interested in on the For You page based on past interactions. This means your goal as a creator should be to get on that page, strategically putting effort into the formation of your videos.
We have a tiny cheatsheet remark: If you want to skip most of the hard work it takes to obtain a loyal following, just leverage the current trends.
Every week, a challenge goes viral, and countless people on the app like it. Hop aboard the train and use the trend in your own video. The likelihood of increasing your video views on TikTok will improve tenfold.
The same goes for trending duets, popular audio clips, and lovable topics.
Utilize Sounds
To piggyback off the last section, current trends go beyond challenges, duets, and topics. We did mention popular audio clips in the last sentence of that section and would like to put some added emphasis here.
Music and sounds added to a TikTok video make that video 10 times better, even if it’s just playing lightly in the background. For example, if an influencer is detailing a conspiracy theory, they can input an eerie tune to make the viewing experience that much more creepy.
One fact to note is this: TikTok sounds have a trending cycle, just like challenges, duets, and topics do. What’s “in” this week may not be popular next. So keep your ears peeled and do some quick research if you’re questioning the trendiness of the sound byte you want to use.
Use Hashtags
Did you know that the TikTok algorithm uses hashtags to identify and categorize what you’re posting about? This narrow-down sequence allows the inherent back end the rightful navigation it needs to put your stuff in perspective viewers’ faces. If there’s a connection between the audience and your creativity, you’ll graciously acquire new followers, which will directly increase your profile view count.
Not only that, but hashtags can also work in influencers’ favor if a TikTok user is trying to search for a specific topic. For example, suppose you are a personal trainer, and your content ends with #fitnessgoals. Someone researching the app in January with active New Year’s resolutions may come across your workout tutorial videos. Cha-ching TikTok views.
Influencer Partnership
(image via Pexels)
What better way to increase TikTok views than to partner up with other TikTok creators to promote brand awareness? If you choose a celebrity or influencer as a guest star who has a pretty hefty following, you’ll automatically attract more viewers to your platform.
We’d advise you to maneuver dialogue so that you’re shining a spotlight on high-quality content that matters. If you hit the right spot with the right information, people will wander back to your profile to watch more videos you’ve produced.
Multi-Part Series
You can go about this route in one of two ways: 1) Plan to establish a multi-series with notes on topics that work together, or 2) Transition viral videos that have a good performance percentage into a multi-series.
If you’re new to the TikTok game, the latter might be more feasible than the former. But if you’re a veteran, the opposite is probably true.
Just be sure to make the content of a similar nature. For example, if you’re an influencer in the finance niche, you could create a string of videos titled “Tip of the Week” to educate audience members on the best steps toward maintaining a good personal savings account. It’d be best to execute at the beginning of the year in January when people are buckling down with their cash through New Year’s resolution goals.
Cross Promotion
TikTok is just one online marketing tool that brands and businesses can take advantage of. What about other social media apps like Instagram, Facebook, and Twitter?
We’re glad you asked that question because we think it’s a genius idea – and an existing one – to combine efforts on all socials to reach the maximum number of people. It’s called cross-promotion, and it’s relatively easy to navigate.
To lure audiences over to your account, just share teasers elsewhere. If your video on TikTok is approximately 30 seconds, just take a 5-second or so clip from it and freely advertise it on your IG or FB story. All it takes is a little snippet to plant intrigue.
TIP: Be sure to cut and paste the most entertaining part of the content.
But, Why Do Views on TikTok Matter?
(image via Unsplash)
Well, for starters, if you’re trying to reach mass audiences and get your *stuff* out there, you need people to view your videos. The general reasoning behind TikTok views mattering is much more complex than that, though.
Most companies and brands on the app sign up for one of two reasons: 1) Fame and popularity, to get their name in peoples’ mouths across states and countries, or 2) To increase revenue profits.
Luckily, the TikTok Creator Fund was established in 2020. The goal of this program was to pay creators for their hard work in producing and posting high quality videos on the platform. Though the dollar amount doesn’t seem huge, it’s still better than getting no money at all.
TikTok pay-per-view works like this: If you upload something that gains traction, you can earn between $0.02 and $0.04 per 1,000 views. This means if your content goes viral, you can end up making some cold, hard cash (but for a realistic reference, note that 1 million views can pay you between $20 and $40).
Now, that doesn’t mean that 1 million people have to interact with said creation; likes, comments, and shares aren’t calculated in the pay-per-view. It’s only views. This means if someone’s scrolling by and they’re on your recording for a few seconds, that logs as one singular view.
Not everyone can reap the benefits of the Creator Fund, though. You must meet these requirements:
- Be at least 18 years old
- Have at least 10,000 followers on your account
- Have at least 100,000 views in the past 30 days
- Be based in certain countries, like the United States
Be Authentic
Maximizing view count isn’t always about the lengths you can go to and the changes you can make to your content – it’s also about who you are as a person. People don’t follow accounts if they don’t resonate with the product or the person promoting it.
We tell you that to tell you this: Be 100% yourself. Authenticity matters on social media because that’s what users “fall in love with.” Lean into your personality, and you’ll surely excel on the platform.
Conclusion
Alright, alright, alright. We’ve concluded how to clock more views on TikTok. By now, you should feel confident that you can increase your metrics through things like Good quality, short videos, consistent posting, utilizing trends in sounds and hashtags, influencer partnerships, multi-series guides, and cross-promotion.
You also know the importance of reaching out to more crowds. With a more significant following, you have the ability to gain popularity and credibility. With that comes an increase in revenue.
We think it’s safe to say that all the basics are covered. Now, it’s time to implement it if you haven’t already! It’s easy-peasy; take one step at a time and watch the results continuously increase in positivity. As always, the best of luck to you!
Photo by Alexander Shatov on Unsplash
