Weight Watchers launched a campaign featuring celebrity spokesperson Jennifer Hudson on April 1 with a Q&A session on its Facebook page.
Hudson will also appear in mass media television ads beginning April 4 encouraging consumers to join the organization.
“Because Jennifer is relatable to so many people and has experienced visible results with Weight Watchers, we feel she will help motivate others to take control of their health and try our program,” said David Kirchhoff, president and CEO of Weight Watchers, in a statement.
Weight Watchers representatives could not be immediately reached for comment.
Hudson also has a page on WeightWatchers.com, where she blogs. Consumers can view the television ads, find a meeting location or sign up for Weight Watchers Online at the microsite.
