ICOM, a division of Epsilon Targeting, released a study yesterday with some interesting findings on influencers.
Specifically, the study found that even though social media is proliferating among consumers, influencers are still more likely to boost a brand in face-to-face or phone conversations than over social networks.
“Regardless of how infl uencers receive product information – by email, first-hand experience or in-store promotion – about 90 percent of word-of-mouth communication occurs face-to-face or via phone,” the study said. “One instructive fi nding in ICOM’s study is that infl uencers spend more time visiting with others, and they like to have company over as often as they can.”
