With limited marketing budgets, and even more limited time, most small businesses turn to social media for their brand promoting efforts. Along with being (mostly) free, it’s also the channel small business owners are likely to be most familiar with.
It’s no surprise then that entrepreneurs, mom-and-pop stores and fledgling e-commerce sites invest more in social media than any other marketing channel. This infographic from LinkedIn illustrates how social media platforms like itself are being deployed in the hands of these small business owners, and the trends the industry has seen in the last year.
