Although television still gets the lions share of advertising budgets, digital ads are slowly catching up, and we could see a completely different picture when it comes to advertising channels within the next five years.
This infographic from Advice Interactive Group highlights the growth of digital advertising and projects where it will be a few years from now. Media buyers take note, this is where its all headed. If you still aren’t convinced, here are a few things to consider.
– Only 18% of TV ad campaigns generate positive ROI.
– Print is in steep decline
– No one’s listening to live radio anymore. it’s all about Pandora or Spotify type services.
And there’s many more reasons in the graphic below:
