Elections / Consumer campaign
Agency: PKP Proximity
Client: Kurier
With many Austrians sick of politicians acting as if politics were just a game, local daily newspaper Kurier, working with PKP Proximity, created an integrated campaign coinciding with upcoming parliamentary elections. In addition to gaining new readers, Kurier hoped to show its political expertise. The creative focused on a familiar game whose name translates as “Don’t get angry, man,” with the pawns of the game using party colors and the faces of the political candidates. People were invited to join an online game, “You are Chancellor,” where they could apply to be chancellor, design a pawn, choose a name and add an election pledge to their candidate.
Executive Creative Director
Roman Sindelar
More from Integrated Campaign
Creative Director
Thomas Tatzl
Art Direction
Lukas Handler
Copywriter
Timo Bidla
Daniel Irsigler
Graphic Design
Jan Belik
Production
Herbert Weber
Get into our space / Consumer campaign
Agency: AIM Proximity, Wellington, New Zealand
Client: Te Papa Tongarewa Museum of New Zealand
Te Papa, New Zealand’s national museum, needed to attract tech-savvy 15- to 20-year-olds to a new multimedia exhibit designed for that group. AIM decided to bring an element of the exhibit, called Our Space, outside in order to attract visitors. People could stand in front of green-screen posters that were put up around town and take a photo of themselves with their mobile phone. The images were sent to Te Papa and senders would instantly receive back a picture showing them in an entirely different setting. Newspaper ads, Bebo ads, an Our Space profile page and a weekly contest for the best photo were used to promote the campaign posters and the exhibit.
Creative Director
Brett Hoskin
Art Director
Mark Dalton
Copywriter
Chris Childerhouse
Head of Digital Art
Terry Williams-Willcock
Head of Digital Strategy
Douglas Lin
Interactive Designer
Stephen Horner
Interactive Developer
Mirko May
Oyster iTunes / Single consumer
Agency: Chemistry Communications Group
Client: Transport for London
Transport for London, the government body responsible for London’s transport issues, needed a way to encourage users of Oyster, its electronic ticketing program, to sign up for its Auto Top-Up service, which automatically deducts a pre-designated amount from a bank account when the card’s value falls below a certain level. Chemistry Communications Group developed an offer for free songs from iTunes with every Auto Top-Up sign-up, to drive customers to an educational microsite. The creative married the Transport for London and iTunes brands by combining music artists’ names with famous London stations. Media included posters and out-of-home ads, while an e-mail blast was sent to high-value Oyster customers.
Copywriting Group Head
Ray Phelps
Executive Creative Director
Mike Cavers
Creative Group Head
Seb Hill
Group account director
Liv McCall
We found each other / Consumer campaign
Agency: Proximity Minneapolis
Client: Edina Realty
Both potential buyers and sellers are reluctant to enter the current US housing market, so Edina Realty teamed up with Proximity Minneapolis to develop a campaign that broke down the usual barriers between the two camps. In order to drive agent referrals, Web site traffic and brand awareness, taglines such as “It’s an everyone’s market” and out-of-home ads depicting a buyer and a seller waving to each other from two different roadside billboards, helped Edina show it has the right tools to bring buyers and sellers together. The campaign drove people to a microsite, WeFoundEachOther.com, where both parties found a wealth of information and could connect with agents.
Creative Director/Writer
Ross Phernetton
Senior Art Director
Allan Peters
Executive Creative Director
Brian Kroening
Chief Creative Officer
Dennis Haley
Senior Copywriter
Zaar Taha
GEICO caveman / Consumer campaign
Agency: Proximity Minneapolis
Client: Edina Realty
Both potential buyers and sellers are reluctant to enter the current US housing market, so Edina Realty teamed up with Proximity Minneapolis to develop a campaign that broke down the usual barriers between the two camps. In order to drive agent referrals, Web site traffic and brand awareness, taglines such as “It’s an everyone’s market” and out-of-home ads depicting a buyer and a seller waving to each other from two different roadside billboards, helped Edina show it has the right tools to bring buyers and sellers together. The campaign drove people to a microsite, WeFoundEachOther.com, where both parties found a wealth of information and could connect with agents.
Creative Director/Writer
Ross Phernetton
Senior Art Director
Allan Peters
Executive Creative Director
Brian Kroening
Chief Creative Officer
Dennis Haley
Senior Copywriter
Zaar Taha
Fancy a drop of Elbe? / Business campaign
Agency: Proximity Germany GmbH
Client: GE Europe NV
Despite being a world leader in technology, GE was faced with low public awareness in Germany. So the company teamed up with Proximity Germany GmbH to boost its public profile about GE Ecomagination and its green technologies by building a campaign around water purification. Residents and visitors to Hamburg were first met by the sight of a 15-meter drinking straw in the harbor; then by print and radio ads that encouraged people to enter a contest on why the straw was there, and directed them to a microsite with additional information. Direct mail drove registrations to a business event on water purification,and a later water sampling at Hamburg airport.
Chief Creative Officer
Detlef Rump
Executive Creative Director
Markus Kraatz
Creative Director
Volker Waesch
Management supervisor
Peter Lemke
